Surprisingly few of those [World Championship] videos show the spectators, the everyday people whose collective interest makes the event worth playing and worth broadcasting.
but there is a richer mine of information in videos that document the efforts of chess players/instructors to use chess as a positive force to change people's lives. Here's one example.
How a simple game of chess can break through stereotypes (7:56) 'To Lemuel LaRouche, chess is more than a game. By getting young people from different backgrounds to engage in the game of chess, you can alter bad perceptions, stereotypes and mistrust. Special correspondent Charlayne Hunter-Gault sits down with LaRouche for a conversation.'
PBS NewsHour (from Athens, Georgia):
This is one of Lemuel LaRouche's day jobs, teaching graduate students at the University of Georgia's School of Social Work. But LaRouche is a man of many parts, one who doesn't separate town from gown, especially the parts of town populated by troubled youth.
LaRouche:
These kids are looking for opportunities, looking for a way out, bouncing from foster home to foster home. [...] Chess is such a metaphor for life. When I teach chess, I try to teach it from the perspective of, how do you take this game and correlate it with the real world?
For a full transcript of the video, see How a simple game of chess can break through stereotypes (pbs.org).