Chess Can Sell Aluminum (1960)

If you look carefully, you'll see a blue window in a thick stone wall. Is the scene in a castle?

And what's that got to do with a chess?

FORECAST: There's a world of aluminum in the wonderful world of tomorrow ... where you will furnish your home for elegant fun with aluminum ... aluminum that takes so many colors and shapes it turns a table and chairs into an endlessly versatile game center ... aluminum that can be enameled, brushed, cast, forged, stamped or extruded in as many moods as there are moves on a chess board. Aluminum Company of America, Pittsburgh.

It comes 'in as many moods as there are moves on a chess board'. Good analogy; now I get it!