Similar results for Sports Illustrated are available at SportsIllustrated.cnn.com: 1348 results 'chess', although even when you sort by 'relevance', you get many articles on other sports where chess is used as a metaphor. First on the relevant list is currently 'Nadal is Federer's greatest foil'.
As long as I'm posting about mainstream news and photo archives, I might as well mention Google News Archive Search. It starts with a graphical overview of all articles from 1880-2011, then lets you drill down by period. The all time peak chess news coverage was in 1972, and I doubt this will ever change.
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