'Smart Is the New Sexy'

I don't remember where I saw the news first. Maybe it was Chessable joins the Play Magnus chess24 family (chess24.com):-

We're excited to be able to announce that Chessable is now part of the Play Magnus and chess24 group. Play Magnus will invest heavily in the fast-growing chess improvement site, and although nothing will change at first on chess24 or Chessable we’re looking forward to a great opportunity to combine our forces to provide more and better resources for chess players of all levels.

Maybe it was Chessable joins Play Magnus and chess24 – yes, it’s true! (chessable.com/blog; by David Kramaley, 'Chessable's CEO and Chief Scientist'):-

Dear Chessable members, today is simply unbelievable! We are delighted to announce that Chessable has become part of the Play Magnus & chess24 family. That’s right, The World Champion himself, Magnus Carlsen, is now part of our Chessable family! It’s been an exciting and incredible journey, and we wanted to thank you for being part of it.

Both announcements were dated a week ago, 3 September. My first reaction was, 'What is the "Play Magnus Chess24 family'"? Then I remembered an announcement from a few months ago, Chess24 and Play Magnus join forces (chess24.com; March 2019):-

Today we’re proud to announce that chess24 has merged with Play Magnus, the Norwegian company behind a family of apps building on the brand of World Chess Champion Magnus Carlsen. Play Magnus and chess24 will continue to operate independently online, but with our joint resources and know-how we believe we’re better equipped than ever to provide the very best possible chess experience.

One of the comments noted,

WildBillHickok: Chess24 owners [Enrique] Guzman and [Jan] Gustafsson will own 38% of the newly merged company according to Norwegian business paper Dagens Naeringsliv.

By one of those coincidences that often seems to be more than a coincidence, Chess24 and 'Play Magnus' both started operating within a few months of each other; see Play Magnus! (chess24.com; August 2014):-

Canadian Kate Murphy is the CEO of Play Magnus, the company behind the chess app of the same name. Her ambition is to popularize cultural and educational activities for youngsters, and Magnus Carlsen seemed like the perfect man to do this with chess. (Interview by GM Jonathan Tisdall)

For some reason the Wikipedia pages for Play Magnus and Kate A. Murphy do not link to each other. For more from the comely Canadian, see Youtube channel 'TEDx Talks', Chess and the Game of Life | Kate Murphy | TEDx UWCRCN (December 2016), 'Smart is the new sexy.'