The Sociology of Memes

In all the years that I've been running the series on The Sociology of Chess (November 2016), I've never mentioned memes. So here we go.

Google Image search on 'chess memes'

The last time I used the 'Google Image search' trick was Election Special 2022 (November 2022). At that time I had three rows of image thumbnails. Now I have two. Why the difference? Here's the election image...

Google Image search on 'chess trump biden'

...Looks like the thumbnails are taller now. Of the 13 thumbnails for 'chess memes', 11 are from Chess.com. Why am I not surprised?