Iconic this, iconic that. These days, everywhere you look, something is 'iconic'. What about chess?
Google image search on 'chess "iconic"'
[Why the quotes around '>>>"iconic"<<<' in my search term? When I didn't quote the word, I received a whole page of results for chess plus the word 'famous'. Sometimes you have to tell Google that you want exactly what you wrote, not what Google thinks you want.]
First row: sandwiched between iconic Bobby Fischer and iconic Marcel Duchamp are four photos of an iconic chess set, which also appears in the middle of the second row. Maybe iconic doesn't mean 'widely recognized and well-established', because I couldn't remember seeing it before. The link on the first image goes to Iconic Buildings Become Pawns in Skyline Chess. Now I get it.
Second row: sandwiched between similar shots of the iconic chess scene from the iconic film 'Det Sjunde Inseglet' are iconic 'Samuel Reshevsky, age 8, defeating several chess masters at once in France, 1920', followed by our iconic chess set, followed by 'Baby Arthur recreates iconic movie scenes', i.e. the 'Seventh Seal' again.
Third row: starts with 'Chess Knight angry horse iconic', followed by 'a new chess set that is currently being used at the World Chess Championship Candidates Tournament in London' ('beautifully iconic and simple'), followed by 'Vaclav Touzimsky's iconic picture, a Soviet tank crashes into a building in the town of Liberec' (*), followed by an illustration for 'Famous Business Leaders' on AchieveIconic.com, followed by iconic Tobey Maguire ('Hollywood to bring iconic US-Sovyet chess standoff to silver screen').
Fourth row (not shown): more of the same.
(*) What does a Soviet/Sovyet tank have to do with chess? For the long answer, see Huffington: Chess in the Time of War [Chessbase.com, after GM Kavalek].