Better than Chess on TV

What could be better than chess on TV? The sort of coverage shown in the following live stream...

Sinquefield Cup 2014 - Round 1 (4:08:54) • 'Streamed live on Aug 27, 2014'

...To skip the starting countdown, jump to 14:40 in the clip. Other rounds from the event are available on the same Youtube channel: Chess Club and Scholastic Center of Saint Louis.