CFAA's CMP : Blogs

After two posts on my experience with Google's CMP -- CFAA's CMP Earnings and Visitors (both April 2024; CMP = Consent Management Platform for ads) -- I decided,

I don't mind losing the ad revenue. [...] This latest chart, however, shows that the CMP change is making visitors stay away. [...] It looks like Google's Adsense will have to go.

That will take some time to do, but in the meantime I have another decision to make. My Google account's CMP and associated ads also appear on my blogs. The following chart shows the impact of the blogs' ads on total earnings.

google.com/adsense : full year 2023

The first line shows earnings from m-w.com/aboutcom (the 'Chess for All Ages' site), the second line from m-w.com/chess (the 'World Chess Championship' site), and the third line from this blog that you're reading (CFAA). The last two lines are for my other chess blogs.

The first line says that over 90% of earnings are coming from the CFAA site. Of course, I knew that already, but it always helps to quantify relationships.

Re the three blogs, although their 'earnings' are negligible, I've never done them for the money. They're more of a hobby than anything else. If they get visitors, that's great; if they don't, there's no harm done. Through the years that I've been keeping them up-to-date, the daily numbers of visitors have fluctuated substantially and depend on a number of factors over which I have little control.

Bottom line: I'll keep Adsense on the blogs. That will help me stay up-to-date with online ad technology and trends. The online space evolves so quickly that what is true today is no longer true tomorrow and vice versa.