CFAA's CMP : Earnings

In the previous post, CFAA's CMP : Another Look (March 2024), I noted,

My preliminary analysis says there are rough waters ahead. So what happened?

The following chart shows earnings from my resources generated by Google ads over the past year. I implemented Google's CMP near the end of September 2023 ('2023-10-03' on the chart).

There is a sharp contrast between the six months preceding that date and the six months following. (Missing from the chart is the end date, around '2024-04-03'.) The ratio of the total earnings in the first six months to the total in the last six months is about ten to one.

Although earnings declined significantly over the last six months, what about page views? I'll look at that metric in a follow-up post.