From the same Youtube channel that brought us Five Time Winner at Wijk aan Zee, here's a clip featuring Janton van Apeldoorn, founder Chessity, 'a company that develops software that teaches children how to play chess'.
Tata Steel Chess 2016 - Chessity (5:39) 'Published on Jan 31, 2016'
Q: 'Why do you promote the product at the Tata Steel tournament?' A: 'Tata developed and created a platform for chess. What they have done the last three years is going to all kinds of places in Holland. They connect chess for all the ages, also children. You have seen in the Spoorwegmuseum [Railway Museum] how big it was there -- thousands of visitors and also a lot of children. That platform is an incredible, powerful tool for children to meet with chess.'
In my next post for the 'Chess in School' series, I'll look at chess software for children, in the same spirit as I did for Chess Curriculum (December 2015).