25 October 2020

Wild Rabbit, Meet Black Bear

What do chess and cognac have in common? Well, Maurice Ashley for one.

Hennessy Presents: Maurice Ashley & The Black Bear School (2:00) • '[Published on] Sep 14, 2020'

The video description said,

Maurice Ashley gives us a look into his mind -- one that knows infinite possibilities, one that’s been shaped as much by his opponents as himself, and one that crowned him the world's first Black Chess Grandmaster in history. Never Stop, Never Settle.

Sounds like it might be a good choice for this month's edition of The Sociology of Chess (November 2016). Except the description went on to say,

This video is not intended to be seen by persons under the legal alcohol drinking/buying age nor in countries with restrictions on advertising on alcoholic beverages. Do not share it with people under the legal alcohol drinking age and/or purchasing age in their country of residence.

Oh! It's not For All Ages. So stop trying to click on the image above. It's not a video; it's a photo of a video. If you really want to see the video, go here: Hennessy Spotlights Living Legend and International Chess Grandmaster Maurice Ashley In Latest Chapter of Award-Winning "Wild Rabbit" Advertising Campaign (prnewswire.com). The press release starts,

Hennessy, the world's best-selling Cognac, is proud to announce the next chapter of its award-winning Wild Rabbit advertising campaign with "Maurice and The Black Bear School." Narrated by hip-hop legend Nas, new creative debuted last night celebrating Maurice Ashley, who by force of will, relentless determination and mental mastery, earned the outstanding title of International Chess Grandmaster.

The press release says nothing about 'restrictions on advertising on alcoholic beverages'. Nor does it embed the video.

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